Where has LIQD come from, why haven’t I heard of you before?

LIQD has been derived from a combination of fintech and traditional finance meaning that relatively recently it became possible to create a platform that effectively managed the assets, whilst offering sustainable EARN interest rates that are above the level that banks can.  We previously only allowed HNWI (high net worth) and institutional clients access these services due to the more service driven approach. 

However it was evident that there is significant customer demand from individual and small business savers who want access to our services. 

At this point we decided to open up the platform to a limited number of new clients, until we feel that the AUM – assets we manage are reaching the upper limit of ‘deployment liqudity’ meaning that we can place funds effectively whilst maintaining our high standards of diligence and control.