LIQD has been designed as a self sustaintable enterprise from the outset, meaning that it wasn’t necessary to perform fundraising during our launch or scale up phases. This gives us a level of autonomy and flexibility without the influence of ‘hot money’ that has a short term outlook.
In general VC’s favour growth over profit, which can lead to unsustainable business models gaining traction fueled by a ‘burn rate’ until the next funding round. This approach is the opposite of how LIQD is built, as we seek to grow organically in a stable and methodical fashion that ensures our long term viability.
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